Loading…
Attending this event?

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Pre Conference Workshop Day [clear filter]
Wednesday, April 22
 

8:00am

Pre Conference Workshop Registration and Breakfast
Wednesday April 22, 2020 8:00am - 9:00am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

9:00am

Goal Setting Workshop: How to Use OKR Framework to Accelerate Your Growth

OKR (Objectives and Key Results) is a simple and effective goal setting framework to drive growth in a rapid-paced digital environment. Learn why companies like Google and Amazon are using OKRs to accelerate their growth. In this workshop, you will learn the basics of OKRs and bring back practical tools to start using OKRs in your organization to deliver awesome results. You will learn:

  • What OKR is and its benefits
  • Key success factors when utilizing OKR
  • Explore best practices
  • Guidelines & tips on how to use OKR
  • OKR toolkits



Speakers
avatar for Sang Kim

Sang Kim

Digital Analytics & Optimization Leader, Abbott
Sang is a passionate digital transformation leader with strong technical background focusing on optimizing digital channels through analytics and testing. Sang has over 15 years of digital marketing experience in biotech/pharma industry as well as high-tech industry. Sang is currently... Read More →


Wednesday April 22, 2020 9:00am - 12:00pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

1:00pm

AFTERNOON WORKSHOP: Storytelling: Downstream Global Marketing
Even if you do not consider yourself a writer, this hands-on workshop will guide you through the steps to help you craft a story about your brand/product. The goal of this workshop is to show you how to harness the art of storytelling and how to apply it to your brand/product story. We will accomplish this through storyboard writing exercises and discussion of story writing best practices - Learn how to storyboard
- Create a draft of your product/brand story
- Gain tips on revising your story

Speakers
avatar for Annemarie O'Brien

Annemarie O'Brien

Global Downstream Marketing - Senior Product Manager - CSD, Bio-Rad Laboratories
Annemarie O'Brien is a senior global downstream marketing manager at Bio-Rad and an author. She also teaches writing courses at Pixar Animation Studios, UC Berkeley, and Stanford.


Wednesday April 22, 2020 1:00pm - 4:00pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

4:00pm

Pre Conference Workshop Day Concludes
Wednesday April 22, 2020 4:00pm - 4:00pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 
 

Twitter Feed