Loading…
Attending this event?

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Wednesday, April 22
 

8:00am

Pre Conference Workshop Registration and Breakfast
Wednesday April 22, 2020 8:00am - 9:00am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

9:00am

Goal Setting Workshop: How to Use OKR Framework to Accelerate Your Growth

OKR (Objectives and Key Results) is a simple and effective goal setting framework to drive growth in a rapid-paced digital environment. Learn why companies like Google and Amazon are using OKRs to accelerate their growth. In this workshop, you will learn the basics of OKRs and bring back practical tools to start using OKRs in your organization to deliver awesome results. You will learn:

  • What OKR is and its benefits
  • Key success factors when utilizing OKR
  • Explore best practices
  • Guidelines & tips on how to use OKR
  • OKR toolkits



Speakers
avatar for Sang Kim

Sang Kim

Digital Analytics & Optimization Leader, Abbott
Sang is a passionate digital transformation leader with strong technical background focusing on optimizing digital channels through analytics and testing. Sang has over 15 years of digital marketing experience in biotech/pharma industry as well as high-tech industry. Sang is currently... Read More →


Wednesday April 22, 2020 9:00am - 12:00pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

12:00pm

Lunch for Morning Workshop Attendees
Wednesday April 22, 2020 12:00pm - 1:00pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

1:00pm

AFTERNOON WORKSHOP: Storytelling: Downstream Global Marketing
Even if you do not consider yourself a writer, this hands-on workshop will guide you through the steps to help you craft a story about your brand/product. The goal of this workshop is to show you how to harness the art of storytelling and how to apply it to your brand/product story. We will accomplish this through storyboard writing exercises and discussion of story writing best practices - Learn how to storyboard
- Create a draft of your product/brand story
- Gain tips on revising your story

Speakers
avatar for Annemarie O'Brien

Annemarie O'Brien

Global Downstream Marketing - Senior Product Manager - CSD, Bio-Rad Laboratories
Annemarie O'Brien is a senior global downstream marketing manager at Bio-Rad and an author. She also teaches writing courses at Pixar Animation Studios, UC Berkeley, and Stanford.


Wednesday April 22, 2020 1:00pm - 4:00pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

4:00pm

Pre Conference Workshop Day Concludes
Wednesday April 22, 2020 4:00pm - 4:00pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 
 
Thursday, April 23
 

8:00am

Continental Breakfast
Thursday April 23, 2020 8:00am - 9:00am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

9:00am

Chairpersons Opening Remarks
Speakers
avatar for Steve Goldsmith

Steve Goldsmith

Vice President of Marketing, Sanovas, Inc


Thursday April 23, 2020 9:00am - 9:15am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

9:15am

Keynote: Pioneer the Future of Medical Devices
  • The future of the industry looks like from the perspective of a futurist
  • Advance the use of Artificial Intelligence, Machine Learning, and Deep Learning into healthcare and medtech
  • Understand the best measurement frameworks for ROI and KPIs to boost your potential, incorporating the BEST of digital, AI, and ML
  • The BEST ways to get buy-in from stakeholders and shareholders



Speakers
avatar for Ben Locwin, PhD, MBA, MS, MBB.

Ben Locwin, PhD, MBA, MS, MBB.

SVP Quality, Lumicell, Inc.
Dr. Ben Locwin is a healthcare futurist and executive in medtech. He gives frequent talks internationally to various audiences, including at Google, the NASA Ames Research Center, and Tesla, on the challenges impinging upon us at the frontier of healthcare innovation. He is widely-published... Read More →


Thursday April 23, 2020 9:15am - 10:00am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

10:00am

NeuroPace Case Study: Reaching Patients via the Walk to End Epilepsy Sweepstakes Partnership
  • Reach an extended audience, grow your contact list, and build positive brand awareness by partnering with a national advocacy organization to raise money for because that furthers your mission and helps patients in the community.
  • Donate money for each “sweepstakes entry” to a specific program or fund run by the advocacy organization that will assist your patient population in seeking treatment.
  • Excite and engage patients by ensuring the prize is meaningful to someone living with the disease that your therapy treats.
  • Follow-up with thousands of people who enter your sweepstakes through CRM integration, targeted email campaigns, and field support.



Speakers
avatar for Heidi Glasser

Heidi Glasser

Senior Marketing Manager, NeuroPace
avatar for Aly Cash

Aly Cash

Senior Marketing Specialist, NeuroPace
Aly is a Senior Marketing Specialist at NeuroPace, based in the San Francisco Bay Area. Her focus is in patient marketing, and she manages content creation and strategy for digital and social media. She has helped create an online platform for patients to learn about and discuss treatment... Read More →


Thursday April 23, 2020 10:00am - 10:45am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

10:45am

Networking Break
Thursday April 23, 2020 10:45am - 11:15am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

11:15am

Digital Innovation in an Analog Industry
- Prepare to solve digital marketing in a highly regulated environment
- Understand the tools and technology needed
- Discuss best practices on how to share medical technologies with an audience scenario

Speakers
avatar for Garima Mehta

Garima Mehta

Director, Digital Marketing, iRhythm Technologies


Thursday April 23, 2020 11:15am - 12:00pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

12:00pm

PANEL: Digital Tools and Technology for New Platforms
• Address different options in technology, tools, and digital media partners
• Examine the process as marketers when creating new advertising visuals for social media (banners)
• Explore who you are using for these services through an agency or inhouse, and understand who you should partner

Speakers
avatar for Greg Nagy

Greg Nagy

Chief Marketing Officer, Drawbridge Health
Greg Nagy is the Chief Marketing Officer at Drawbridge Health, a healthcare technology company founded by GE Ventures and GE Healthcare, focused on reinventing the blood sampling paradigm. Greg has a wealth of global commercial experience in the life science and medical device industries... Read More →
avatar for Nick Wanliss

Nick Wanliss

Digital Marketing Specialist, Medtronic


Thursday April 23, 2020 12:00pm - 12:45pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

12:45pm

Luncheon
Thursday April 23, 2020 12:45pm - 1:45pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

1:45pm

Utilize Digital Marketing for a Unique Therapeutic Development Area
- Build your product brand by educating your audience through digital marketing – how it works and what it is
- Compare the segmented approach vs. the digital approach and how to correlate big segments into tailored custom content and research
- Apply specific salesforce and tools on how sales and marketing can be targeted

Speakers
avatar for Jordan Grace Miller

Jordan Grace Miller

Senior Product Manager, Boston Scientific


Thursday April 23, 2020 1:45pm - 2:30pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

2:30pm

Maximize Value and Innovation in Medical Device Product Launches
- Optimize your brand positioning during product development
- Create a dynamic inbound and outbound marketing mix according to audience needs and behaviors
- Examine the growing relevance of emerging marketing techniques for targeting
- Packaging content for "Lightning Strike" technique for effective market outreach and penetration

Speakers
avatar for Austin Phillips

Austin Phillips

Chief Marketing Officer, Precision Medical Products
Austin Phillips is an experienced healthcare marketing executive who has spent the last 15 years in the digital marketing and branding space. Taking his past agency model leadership to the healthcare industry, he has been able to work with multiple tech startups and build Precision... Read More →


Thursday April 23, 2020 2:30pm - 3:15pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

3:15pm

Networking Break
Thursday April 23, 2020 3:15pm - 3:45pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

3:45pm

Transform Our Team Beyond "Sales and Marketing" and Into Consultants
- Partnering with clinicians to help solve problems and create long-term mutual success
- Using stories and data to connect patients and doctors
- Building digital tools that provide customers value and work for you

Speakers
avatar for Michael Krachon

Michael Krachon

VP Sales & Marketing, Isoray
Michael L. Krachon brings more than 20 years’ experience of progressive growth in sales and marketing in the medical industry. Mr. Krachon joined Isoray in March of 2016 as Vice President of Sales & Marketing. Mr. Krachon was previously employed by C.R. Bard Inc., since 2001, and... Read More →


Thursday April 23, 2020 3:45pm - 4:30pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

4:30pm

Case Study: How to Resurrect a Dying Brand With Digital Marketing
Identify gaps and turning them into opportunities
- Understand our tactics to amplify our digital footprint and awareness
- Activate our patient base to become advocates

Speakers
avatar for Wendy Suljak

Wendy Suljak

Senior Director of North American Marketing, miraDry
Wendy Suljak is currently Senior Director of Marketing for miraDry, a non-surgical treatment that eliminates underarm sweat.  Prior to miraDry, she was Director of Physician and Practice Marketing for the CoolSculpting brand, both pre-acquisition (ZELTIQ) and post-acquisition (Allergan... Read More →


Thursday April 23, 2020 4:30pm - 5:15pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

5:15pm

Day One Concludes
Thursday April 23, 2020 5:15pm - 5:15pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 
 
Friday, April 24
 

8:00am

Continental Breakfast
Friday April 24, 2020 8:00am - 9:00am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

9:00am

Chairpersons Recap of Day One
Friday April 24, 2020 9:00am - 9:15am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

9:15am

CASE STUDY: Marketing and Communicators Adapt to Future Communication and Technology
-Engage audiences for the future by comparing content, and partnerships
- Implement future technology and focusing on what’s next
- Drive “marketing excellence” and content marketing to follow trends and make these changes

Speakers
avatar for Ayaz Malik

Ayaz Malik

Marketing Excellence Operations Enterprise Marketing, Roche


Friday April 24, 2020 9:15am - 10:00am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

10:00am

Marketing Automation: These Are the Droids You’ve Been Looking for
-Operationalize email campaigns requires thoughtful planning to deliver the right message with the right person at the right time — releasing content templates from doc control is a way to stay nimble to changing business needs
- Breathe new life into your assets so that they can continue to provide value long after they are launched
- Identify internal or external resources to connect systems, keep data clean, and maintain a compliant program.

Speakers
avatar for Debbie Donovan

Debbie Donovan

Director, Market Development, HCP, Cala Health
Debbie Donovan is a medical device digital marketer focused on developing revenue-generating digital marketing programs for medical technology companies that include the integration of social media strategy. Currently, Debbie is the Senior Director, Corporate Marketing at EndoGastric... Read More →


Friday April 24, 2020 10:00am - 10:45am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

10:45am

Networking Break
Friday April 24, 2020 10:45am - 11:15am
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

11:15am

PANEL: Brand Strategy and Digital Marketing
-Understand how digital strategy can help reinforce brand online presence
- Define how general marketing and digital brand strategy share the same objectives for the company and how it correlates
- Carve out a unique position in the market and translate tools and technology with an omnichannel approach

Speakers
avatar for Tasneem Manjra

Tasneem Manjra

Interim CMO, AccurKardia
Tasneem Manjra has spent the greater part of 15 years scaling startups and Fortune 500s via marketing and product; her early experience was predominantly in digital strategy and growth marketing, but over the last few years, she has helped companies with strategic marketing, content... Read More →
avatar for Dan Levitt

Dan Levitt

Executive Director, Tabor Home Society
avatar for Steven Keller

Steven Keller

Global Director, Digital Marketing and Strategy, GE Healthcare
avatar for Red Maxwell

Red Maxwell

Chief Marketing Officer, Bigfoot Biomedical, Inc


Friday April 24, 2020 11:15am - 12:00pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

12:00pm

Luncheon
Friday April 24, 2020 12:00pm - 1:00pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

1:00pm

Physician Loyalty Programs — Understanding the Wants and Needs
-Identify consumers’ pain points to determine how those align with your brand and mission
- Run pilot programs to measure KPIs
- Reassess and make enhancements

Speakers
avatar for Alex Azevedo

Alex Azevedo

Commercial Program Specialist, miraDry
Alexander Azevedo is a Commercial Program Specialist with miraDry who works with Practices and Practice Development Managers to help them market their business to local environments using Social Media Marketing and Alternative Medias. He has been in his current role for over a year... Read More →


Friday April 24, 2020 1:00pm - 1:45pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

1:45pm

Agile Workflow: Changing the Way Digital Marketers Get Their Work Done
Speakers
avatar for Joseph Ferry

Joseph Ferry

Director, Digital Marketing, Medtronic


Friday April 24, 2020 1:45pm - 2:30pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

2:30pm

Networking Break
Friday April 24, 2020 2:30pm - 3:15pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

3:15pm

CASE STUDY: Maintain Relationships As the Ecommerce Trend Grows Rapidly
- Nurture and keep customer relationships while there is no face-to-face management
- Discover CRM tools that can help with what the audience is buying and their habits
- Leverage B2B social media while working with media partners and using application services

Friday April 24, 2020 3:15pm - 4:00pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

4:00pm

Digital Asset Management for Medical Device Manufacturers
-Compare the approach companies have for Digital Asset management between larger and smaller companies
- Address a centralized digital asset management system and its benefits to make the content process efficient
- The use of DAM software to access and share files in the best formats

Friday April 24, 2020 4:00pm - 4:45pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 

4:45pm

9th Digital Marketing for Medical Devices Concludes
Friday April 24, 2020 4:45pm - 4:45pm
HYATT REGENCY SAN FRANCISCO AIRPORT 1333 BAYSHORE HIGHWAY - Burlingame, CA 94010 
 

Twitter Feed